VMware SISO Campaigns

The Challenge

VMware sought to increase instances of Certification and Accreditation on key solution areas supported by SISO partners – Cloud, Networking and Mobility. However learning modules were often time-intensive and expensive.

The Solution + Results

Scratch worked across four different SISO partnerships to develop unique education contests, landing pages and promotional assets. With rewards like iPads and Apple Watches and top-dog status/ recognition, learners logged over 1,300 additional Certifications, Accreditations and Hands-on Labs instances in 2016, a tremendous increase from the previous year.

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