Pwnie Express sought to develop a clear position in a crowded sector and drive brand awareness through compelling, original research and industry analysis. In addition, Pwnie wanted to continue to strengthen their foothold as a go-to resource for security professionals facing an increasing number of complex challenges.
The Solution + Results
Through original research materials, Scratch helped Pwnie drive awarness and sales in a crowded sector. The Internet of Evil Things report (IoET) highlighted the fact that security professionals are not prepared to detect and monitor less common RF and off-network IoT devices, and included original data and analysis to further illuminate the issue.
This effort not only expanded as a larger thought leadership platform to support the brand, but resulted in coverage from top publications such as CSO, Cyber parse, CRN, Bloomberg Radio, Baseline and Bandt.Back to blog