The Challenge
Masabi’s mobile ticketing platform is a game changer for public transit agencies, and the company needed to drive awareness that validated the benefits to key stakeholders in major metro areas.
The Solution + Results
Scratch successfully secured coverage for Masabi surrounding their mobile ticketing app launches in Boston, New York, and Las Vegas to 39+ major publications including Boston Business Journal, Engadget, SmartRail World, The Verge, and more. Scratch also built a thought leadership program for CEO Brian Zanghi surrounding smart cities and the future of transportation resulting in a 40% increase in Twitter followers, 460% increase in profile visits and 92k total Twitter impressions.
Estimated Coverage views: 344,000
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