VMware + Dell EMC

The Challenge

In the white-hot market for hyper-converged infrastructure solutions, VMware and Dell EMC sought to establish awareness of and demand for VxRail as a leading solution for a complete VMware-based software-defined data center infrastructure.

The Solution + Results

Scratch devised an integrated, multi-channel social media campaign comprising paid, owned and earned social media components featuring jointly authored blog posts and contributed bylines, paid and organic social media advertising, and paid content syndication.

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