The Challenge
In the white-hot market for hyper-converged infrastructure solutions, VMware and Dell EMC sought to establish awareness of and demand for VxRail as a leading solution for a complete VMware-based software-defined data center infrastructure.
The Solution + Results
Scratch devised an integrated, multi-channel social media campaign comprising paid, owned and earned social media components featuring jointly authored blog posts and contributed bylines, paid and organic social media advertising, and paid content syndication.
Back to blog