Webinar: How to Pilot Account-Based Funnel Management at Your Company
Featuring Lora Kratchounova, Principal, Scratch Marketing + Media, and Lindsay Frey, President and Co-Founder, demandDrive
Top questions overheard at the recent joint webinar hosted by Scratch
Marketing + Media and demandDrive:
- Is it true that ABM doesn’t have to replace all of our other demand gen activities?
- Is it possible to introduce ABM while we’re still doing Inbound?
- Can we run an effective ABM program without personalizing every content asset?
- Does ABM really mean that we can do away with lead scoring?
In a word, the answer to each one of these questions is “YES!”
Listen to our webinar to find out how.
If you didn’t catch our recent webinar, How to Pilot Account-Based Funnel Management at Your Company, don’t sweat it – we’ve got you covered. In the webinar, Lora and Lindsay discuss the above issues, and they provide a roadmap to launching an ABM pilot that will work for your company.