Webinar: How to Pilot Account-Based Funnel Management at Your Company

Featuring Lora Kratchounova, Principal, Scratch Marketing + Media, and Lindsay Frey, President and Co-Founder, demandDrive

Watch the Webinar On Demand


Top questions overheard at the recent joint webinar hosted by Scratch
Marketing + Media and demandDrive:

  • Is it true that ABM doesn’t have to replace all of our other demand gen activities?
  • Is it possible to introduce ABM while we’re still doing Inbound?
  • Can we run an effective ABM program without personalizing every content asset?
  • Does ABM really mean that we can do away with lead scoring?

In a word, the answer to each one of these questions is “YES!”
Listen to our webinar to find out how.

ABFM Table

If you didn’t catch our recent webinar, How to Pilot Account-Based Funnel Management at Your Company, don’t sweat it – we’ve got you covered. In the webinar, Lora and Lindsay discuss the above issues, and they provide a roadmap to launching an ABM pilot that will work for your company.