Outcome-Driven Media and Analyst Relations and Thought Leadership
Scratch is a fully integrated marketing and communications agency that draws from expansive technology expertise to conceptualize, develop and tell impactful stories of enterprise technology innovation.
The common thread among all Scratch clients is tech innovation
We work with companies that make our planet a better place through technology, whether it’s training global workforces in virtual reality, making X-rays more accessible via portable solutions, or bolstering the U.S. defense capabilities through machine learning models.
Market Leaders
Established Private & Public Companies
- Enabling leaders to maintain their competitive edge, and boldly enter new markets/geos
- Ability to work seamlessly across multiple global teams, partner agencies and marketing/ communications functions
- Elevating senior executive visibility and thought leadership, associating established brands with latest innovation and lasting impact
- Comprehensive and strategic communications focused on brand reputation management
Emerging Companies
Startups and Scaleups
- Enabling innovators to scale, founders to succeed, and challengers to become leaders
- Ability to integrate with marketing ‘teams of one,’ and engage C-Suite effectively and efficiently
- Impactful company and product launches; growth-oriented PR strategies, from stealth and onwards
- Building share of voice from scratch, establishing and extending founder and C-Suite visibility and thought leadership
Integrated PR and Content Services
We aim to be the first and fastest to know. Our strategic toolset enables our team to access up-to-date insight, uncover valuable opportunities, all while being as efficient as possible.
Launch: Establish your company’s tone of voice
Company and product launches
Driving excitement and market buzz through strategic launch planning and execution
Messaging and positioning
Strategically communicating your value propositions to elevate brand perception and drive market differentiation
Comprehensive content services
Our content team works hand-in-hand with our PR and marketing teams and our client partners to ensure seamless collaboration and augmentation of content programs.
Grow: Build foundational image and relationships
Analyst relations
Fostering positive analyst engagement to gain valuable insight and enhance market credibility (earned and paid)
Media and influencer relations
Identifying unique story angles and building strong media/influencer relationships for impactful coverage across top tier technology, business, healthcare and vertical media
Integrated campaigns
Crafting impactful PR strategies across multiple channels to maximize brand visibility and achieve business objectives
Optimize: Activate new channels and opportunities
Newsjacking and commentary
Capitalizing on hot news events to provide insightful commentary that enhances brand relevance and industry authority
Social media
Harnessing authentic social media communications to amplify brand visibility, engage with key audiences, and drive thought leadership
Speaking and awards
Elevating industry recognition through strategic award programs and speaking engagements
Thought leadership and executive talk tracks
Establishing industry influence to drive meaningful conversations and engage key audiences
Data reports and data-based storytelling
Transforming data into compelling narratives to showcase industry expertise and emerging trends
Unique B2B consulting + digital media strategy
Powerful digital reach that’s crafted around human behavior and driven by data. Through strategic collaboration, the businesses we work with are able to fundamentally strengthen identity and presence, gain customer trust, increase sales, and thrive.
Outcomes-Driven Media Relations:
The Magic Formula
Collaborative News Mapping
Map out a compelling announcement pipeline together with our clients based on a product roadmap, planned research, executive hires, company developments and milestones, partnership activity and other key news events.
When There’s No News, We Make News
Poll customers for interesting insights, analyze platform data to uncover surprising trends, commission third-party research, identify business milestones, gather executive predictions, and more.
Robust Thought Leadership
Build powerful talk tracks to ensure brand and executive visibility at the highest level possible, including top tier technology and business media, broadcast appearances, high-profile speaking engagements, and more.
Conversations That Matter
Develop proactive commentary on trends and hot button issues, rapid response around breaking news and industry developments, and planting story ideas with bullseye reporters.
We understand the value of personalized service and specialized expertise
- We know enterprise technology. We go deep on our clients’ technologies to build meaningful and impactful programs that resonate with media, analysts, company stakeholders, as well as customers and prospects.
- We have all the pieces. With a full suite of PR, social, marketing, content, paid media, design and web services, our integrated approach enables us to execute 360-degree communications programs.
- True co-pilots. We’re proactive partners who collaborate. We take pride in coming up with killer ideas based on an informed approach and executing them flawlessly.
- We meet you where you are. We have nuanced understanding of go-to-market and exit strategies, product market fit, product marketing bias and beyond. We tap into our integrated nature and expertise to adapt to what you need.
- The media landscape evolves quickly and we do, too. Reporters work differently today than they did six months ago. We follow it closely and get the nuance of top tier business, technology, IT, trade and vertical media.
- You will stand out. The that the market is crowded. Standing out amongst fierce competition requires unique POV, an aggressive and outcomes-driven media approach, and industry knowledge that goes beyond the surface.