Shifting marketing strategies was necessary when the pandemic hit, but a few things haven’t changed. Content has become more important than ever, but what customers find engaging continues to change.
Marketers are all asking themselves the same question: how do you stay memorable in a never-ending sea of content? Lora Kratchounova recounts the lessons B2B marketing pros shared with her based on their experience in 2021. Read the article on CMSWire.
