The benefits of the pandemic are few and far between, but virtual events have offered a plethora of unforeseen opportunities to marketers. As isolation has become our new reality, the ability for brands to foster a sense of community should not be taken lightly.
Being able to cut costs without losing engagement has been especially beneficial to startups. With no booths to size up, conferences have become a more level playing field. But how can we keep this good momentum going? Lora Kratchounova dissects what makes virtual events so great and how to continue leveraging them in this article. Read the article on CMSWire.
