Figuring out what steps to take when building a smart account-based marketing (ABM) scale can feel out of reach as buyer behaviors and needs continue to evolve. Our Principal, Lora Kratchounova attended the 6sense Breakthrough22 conference which prompted her to share some of her biggest takeaways from the event as well as her own recommendations for building an ABM scale.
Buyers are feeling more empowered than ever, and marketers need to meet them where they are at. Lora discusses how to build digital authority based on her own experience as the Principal of Scratch M+M and today’s challenges marketers are facing. Read the article on CMSWire.
