How To Build the Technology Stack For An Account-Based Marketing Strategy
By Mira Lyubenova, Scratch Marketing + Media In recent years, account-based marketing (ABM) has become one of the hottest topics among marketing and sales professionals, with the hype continuing on a steady ascent throughout 2016. While this approach has been practiced by B2B companies for decades, it had been hard to do it at scale […]
Account-Based Marketing