Content marketing

The latest marketing insights, musings and recommendations

Results Are In: Social Lead Conversions Grow 25% by Joining Forces with Kitewheel (with an ABM spin)

August 7, 2017 Lora Kratchounova

Account-Based Marketing
Content Marketing

By: Lora Kratchounova One of the best parts of running a marketing consulting firm is the freedom I have to test new ways of connecting companies and their solutions with customers. Everyone at Scratch Marketing + Media has the charter to test new tools on the market and see how we can up our game […]

To Drive B2B Demand, Kill the Story

January 26, 2017 Rob Skinner

Content Marketing
Digital Marketing

By Rob Skinner, Scratch Marketing + Media I did not expect January’s Marketing Profs Virtual Conference, Top Marketing Trends of 2017, to underscore my growing personal sentiment that the “brand story” has slipped into a state of overuse, to the point it’s losing effectiveness as a content marketing framework. But it did, and the results […]