Content marketing

The latest marketing insights, musings and recommendations

To Drive B2B Demand, Kill the Story

By Rob Skinner, Scratch Marketing + Media I did not expect January’s Marketing Profs Virtual Conference, Top Marketing Trends of 2017, to underscore my growing personal sentiment that the “brand story” has slipped into a state of overuse, to the point it’s losing effectiveness as a content marketing framework. But it did, and the results […]