Account-based marketing Archives

Results Are In: Social Lead Conversions Grow 25% by Joining Forces with Kitewheel (with an ABM spin)

August 7, 2017 Lora Kratchounova

By: Lora Kratchounova One of the best parts of running a marketing consulting firm is the freedom I have to test new ways of connecting companies and their solutions with customers. Everyone at Scratch Marketing + Media has the charter to test new tools on the market and see how we can up our game […]

Last Week in Account-Based Marketing: If You’re Focused on Individual Leads, You’re Not Doing Account-Based!

April 3, 2017 John Saxe

A Roundup of News, Tools, Events and Thought Leadership from the World of Account-Based Funnel Management By John Saxe, Scratch Marketing + Media You want to stay abreast of the latest developments in account-based, but you don’t have time to read everything. That’s where we come in. Each week Scratch Marketing recaps the most recent […]

Last Week in ABM: Let’s Call It What It Really Is – Account-Based Funnel Management

March 7, 2017 John Saxe

A Roundup of News, Tools, Events and Thought Leadership from the World of Account-Based Funnel Management By John Saxe You want to stay abreast of the latest developments in account-based, but you don’t have time to read everything. That’s where we come in. Each week Scratch Marketing recaps the most recent doings in the […]

Sales and Marketing Alignment: It Might Be Closer Than You Think

March 2, 2017 John Saxe

Account-Based Marketing

Last night I had the good fortune to have been invited to attend a panel discussion and networking event at Tufts University focused on the value and importance of careers in sales. It was hosted by Tufts Career Services and geared towards giving current undergraduate students in the School of Engineering …

How to Select the Right Accounts for Your Account-Based Marketing Program

February 15, 2017 Lora Kratchounova

Account-Based Marketing

By Lora Kratchounova, Scratch Marketing + Media Account selection is the first and most critical foundational component of any account-based marketing program. Identifying target accounts in the world of account-based marketing (ABM) is the process of prioritizing companies and organizations by their likelihood of converting to a sale. In ABM, the greatest emphasis of the […]

How To Build the Technology Stack For An Account-Based Marketing Strategy

February 14, 2017 Lora Kratchounova

Account-Based Marketing

By Mira Lyubenova, Scratch Marketing + Media In recent years, account-based marketing (ABM) has become one of the hottest topics among marketing and sales professionals, with the hype continuing on a steady ascent throughout 2016. While this approach has been practiced by B2B companies for decades, it had been hard to do it at scale […]