Social media that engages, educates, and delights.
With almost all internet users worldwide also being social media users, the people you want to reach are on social media. Engaging your audience at the right time comes down to determining which platforms they’re on, what they want to see, and how best to deliver it. That’s where we can help.
We know this space.
Deep domain expertise in B2B tech allows Scratch to onboard quickly, put a focus on what matters, and speak the unique language of sectors such as Infrastructure as a Service, Platform as a Service, Al/ML, Cloud, Telecom, Healthcare, and others.
Enterprise
Expanding Presence
We help established organizations build on their foundations by developing engaged organic communities, amplifying their brand’s point of view through public engagement, establishing executive thought leadership, and expanding reach with targeted paid social campaigns like ABM and demographic targeting.
Scale-up
Establishing a Platform
Scale-up companies typically focus on growing their communities and building awareness. At Scratch, we help them establish best-practice approaches to growth, engagement, and amplification, turning followers into an active community of fans and advocates and maximizing impressions and engagement with low-cost organic boosting.
Start-up
Start Your Journey
Companies looking for advisory services at the beginning of their social media journeys.
Social Media Capabilities Overview
We can manage every aspect of your social presence by mastering content from concept through execution, whether for standalone activations or as a complement to national campaigns you are running through other channels.
Launch: Strategy and Planning
Strategy Development
In-depth social strategy based on the competitive landscape, your goals, and best practices. Can include all elements of organic and paid management as directed by the scope of the engagement.
Social Advisory
Get started on the right foot with expert guidance on your social presence, competitive analysis, and basic strategic recommendations.
Ongoing Optimization
Social is not a set-it-and-forget-it channel. The application of monthly testing & learning helps unlock vour organic audience and turn your followers into an active community.
Grow: Social Media Management
Posting, Monitoring, Management
Let us take care of everything. We can manage all aspects or your daily social presence, from creating and scheduling posts, to flagging engagement opportunities and analyzing post performance.
Executive Visibility
Expand your social reach by levering your executives’ influence. Just like we manage all aspects of company profiles, we can manage executives’ presence, promoting thought leadership and amplifying the company POV
Creative Development
From concept through execution, get the copy, images, video, and platform-specific creative needed to deliver thumb-stopping posts.
Optimize: Paid Activations
Integrated Campaigns
Use the first-party targeting capabilities of LinkedIn and other platforms to extend the reach of your omnichannel campaigns.
Standalone Activations
Social is an excellent chanel on its own for reaching B2B decision makers, whether through boosting organic content or running dark campaigns.
Campaign Reporting and Analysis
Detailed analysis informs as to which objectives, audiences, and creatives are resonating with your audiences. Apply these learnings to create a virtuous cycle of performance improvement.
Thought leadership and executive talk tracks
Establishing industry influence to drive meaningful conversations and engage key audiences
Data reports and data-based storytelling
Transforming data into compelling narratives to showcase industry expertise and emerging trends
Unique B2B consulting + digital media strategy
Powerful digital reach that’s crafted around human behavior and driven by data. Through strategic collaboration, the businesses we work with are able to fundamentally strengthen identity and presence, gain customer trust, increase sales, and thrive.
We know one size doesn’t fit all.
That’s why we offer full-service and collaborative approaches. We can handle everything, from strategic planning to creative creative development, execution, and monitoring, or we can serve as an extension of your inhouse team, providing services on an a la carte basis
Our integrated approach means social media can complement other outreach initiatives, like PR and demand generation, or it can lead the way as your primary public stage.
We look at our clients unique POVs, goals, and audience demographics to create a custom strategy based on best practices and data analysis.
We build social plans based on a holistic approach that includes owned, earned, and paid channels.
We create a strategic partnership with your in-house team, working in lockstep from point A-Z
- Extension of your team: Scratch M+M are true co-pilots. You will have a dedicated team and Account Manager to deliver customized social media guidance and execution.
- Agile partnership to meet your needs: We are an integrated agency that takes pride in our ability to be flexible and tailor our approach to meet our client partners’ unique needs. From strategy, to content and design, to marketing operations, we are ready to lean in where your team needs us most.
- Regular touchpoints and transparency: We connect weekly (sometimes daily) on project goals, plans and tasks so both sides are consistently up-to-date on the status of the program and evolving landscape.
- Outcome-Driven Approach: We care about results. Scratch facilitates regular check-ins with key stakeholders to review performance and implications, ensuring all teams have the insights & materials they needs to make our joint programs successful.