Scratch’s Aviation Academy

Scratch’s pro-bono, office hours program offers hands-on marketing, branding, content, PR and design support for entrepreneurs of color and minority-owned businesses

Let us help you


Studies show the

2nd biggest challenge for Black entrepreneurs is marketing and advertising skills*

This is a challenge we know how to solve. We are here to help you craft your story, shape your content, and look for inventive ways to engage your customers digitally.

Let’s restructure the system that has been rigged for years. We can work side-by-side with you to help you achieve your goals, dreams and mission. Let’s remove all obstacles and change the system together

*source: 2nd biggest challenge is marketing

Our Program Mission

In 2019, minority owned firms made up 15 percent of the nation’s businesses and generated 3 percent of all receipts.* Those numbers need to increase and the opportunity gap for minority-owned businesses needs to be closed – and we want to help. With pro bono counseling, the Scratch team aims to grow the business community, and enable long-term change within our nation’s system.

By providing free-of-charge business counsel and professional guidance, we hope to elevate and amplify the voices of minority-led businesses in the Boston community and beyond.

*source: Minority-owned firms make 15% of businesses

Our Track Record

With over 30 marketing co-pilots, we can charge you up with the marketing jet fuel you need to take flight. Scratch partners with global business leaders — Comcast Business, VMware, Acquia, PTC, and game-changers — Jvion, Zapata Computing, Sotero Soft and TestFit. From developing provocative earned media campaigns, to building a company’s entire web presence from zero to SEO-optimized — we’ve helped innovators create value through each stage of development. As a growth partner, we take an integrated approach and work with clients to spearhead their targeted go-to-market strategy from beginning to end.

We’ve worked with a growing network of cutting-edge innovators and business leaders —
let’s grow together.

How We Can Help

We can help across the entire marketing spectrum – some of the areas are listed below.

  • Strategy & Mission
  • Brand / Digital Authority
  • Go-to-Market Plans
  • Demand Generation / Account-Based Marketing
  • SEO
  • Sales + Channel Enablement Programs
  • SaaS Applications
  • Digital Marketing Tools + Platforms
  • Marketing + Sales Content Development
Design & Content Creation
  • Website Design & Programming
  • Branded Image Cards for Social Media
  • Digital Marketing Advertisements
  • Content template for white papers/eBooks, industry reports, solution briefs, case studies, surveys, infographics, and more
  • Sales Portals and Briefcases
Public Relations
  • Media, Influencer + Analyst Relations
  • Editorial Strategy & Communications
  • Press Releases & Announcement Drafting
  • Marketing Campaign Support
  • Thought Leadership Programs
  • Virtual Event & Online Award Coordination
Social Media
  • Paid Media Programs
  • Channel-by-Channel Strategy
  • Community Activation
  • Content Creation
  • Analytics & Reporting Methods

How to Get Started

Get in touch by scheduling a meeting during our office hours,
Fridays from 11am-1pm:

Have a question? Email us at