PR Team in the Spotlight: Outstanding Coverage Secured by Our Co-Pilots

Thanks to the hard work and persistence of our PR team this quarter, we wanted to celebrate our success by highlighting some recent media coverage secured by our co-pilots. Spanning from our clients in healthcare tech, to hybrid cloud and quantum computing, our team delivered across multiple industries. 

Scratch recognizes our incredible co-pilots and client partners as we reach new heights and savor some big PR wins in high-end publications. In summary:


How White Leadership Can Address Diversity, Equity, and Inclusion in the Workplace” in Inc. 

DE&I is not a light subject by any means, but having the opportunity to work with passionate, motivated CEOs, who have clear and tangible ideas for C-suite executives to actually make a positive difference within their organizations, is gratifying. We’re fortunate enough to work with one of those leaders – Paris Wallace, CEO of Ovia Health, the digital health platform for parents and parents-to-be. After various conversations around the topic of DE&I and Ovia’s specific initiatives, Scratch was able to place a contributed article by Paris, which provides ideas for companies on how they can push their DE&I efforts forward, in top-tier business publication Inc.


Quantum with non-quantum hardware, a new frontier” in ZDNet 

Following the launch of infinityQ’s new quantum analog computer, Scratch secured the startup’s first-ever media interview with an influential editor in the space, Tiernan Ray. Tiernan ran a well-versed article detailing infinityQ’s company and approach that serves as a good source for quantum experts as well as an audience with little knowledge of quantum computing. Fast forward a couple of weeks and Tiernan himself was interviewed by another ZDNet Reporter on infinityQ, which was then added as an update to his article. The verbal briefing and the consistent communication with Tiernan around the technology resulted in a strong voice in the space not only writing about the company but also advocating for the novel approach and the team behind it.


Complex quantum computing is being aimed at complex financial risk” in Axios 

Being able to highlight impressive results from both a vendor and its partner or customer is always a win/win! Zapata Computing, the enterprise quantum software company, has been working with Madrid-based bank BBVA, a multinational financial services company, to find a solution to the Credit Valuation Adjustment (CVA) problem in order to minimize the systemic risk of the overall financial ecosystem. Scratch secured an exclusive on the research findings with Bryan Walsh of Axios. Bryan was the perfect target as Axios’ Future Correspondent covering emerging technologies (like quantum computing). The article provides an in-depth yet digestible overview of the problem Zapata and BBVA are working to solve, and what the findings mean for the future of the finance industry.


Patient experience targeted with patient rounding” in Modern Healthcare

It’s always an accomplishment when our team secures coverage in a top-tier industry publication, while also driving the message of how our client’s product or solution is being used in the real world to help customers. A recent pitch campaign, focused on CipherHealth’s suite of patient engagement software and how it helped Northwell’s Lenox Hill Hospital dramatically increase its HCAHPS scores for responsiveness, resulted in various briefings with top-tier healthcare IT publications including Modern Healthcare and HealthLeaders, who spoke with both CipherHealth and Lenox Hill Hospital to dig into the results of the partnership.


CloudBolt Adds Cloud Cost Tool to Hybrid Management Platform” in

Our client CloudBolt, with its comprehensive solutions for cloud integrations, self-service IT, cost optimization, and security, made several capability updates with its latest “Spring” release. Our outreach resulted in an in-depth overview of its cloud cost management tool in particular with VIP reporter in the space, Mike Vizard. Mike interviewed CloudBolt’s CMO to learn more about why these updated capabilities will help IT organizations standardize an ongoingly distributed environment, and he published a writeup on the product announcement in, a key trade publication for CloudBolt’s audience.


AppSec Innovator Invicti Appoints Cybersec Veteran Sonali Shah as Chief Product Officer” in

Invicti Security recently hired a new Chief Product Officer, Sonali Shah. While new executive hires are frequent news, those spotlighting women leaders in IT security are not as common. However, in our research we were able to find certain reporters and publications consistently putting an emphasis on recognizing successful women in the industry, so we targeted those folks to share the news. The traction all around was notable, and the announcement was covered in!


Employees need more than IVF to start a family” in Employee Benefits News

In honor of Pride Month, we offered briefings with Paris Wallace, CEO of Ovia Health, to discuss the importance of employers providing inclusive and personalized benefits to employees that take into consideration the many different builds of families that exist today. Employee Benefit News, a publication specializing in workplace benefit news and trends and a key publication for Ovia Health, loved the story idea and included Paris’s insights in an article featuring other companies that discusses inclusive paths to parenthood and how employers can best support those.


Saudi researchers tap into quantum computing to design fuel efficient airplanes” in Mashable 

Zapata Computing recently teamed up with Saudi Arabia-based King Abdullah University of Science and Technology (KAUST) to explore how quantum computing can simulate and optimize the aerodynamic design process for vehicles. Scratch shared the news with both US and Middle East-based reporters, and Arab News met with both Zapata and KAUST to develop an in-depth look into the initial results of the partnership and what quantum computing can do for optimization use cases. The article was also picked up in Mashable Middle East!


How augmented analytics in healthcare improves patient outcomes” in TechTarget

Last year, 41% of Americans delayed or avoided necessary medical care as hospitals filled with COVID-19 patients. To address this problem, Jvion partnered with Community Health Network, an integrated health system in Central Indiana, to deploy their AI and target outreach to Accountable Care Organization (ACO) members who are likely to suffer negative health outcomes — like ER visits and avoidable hospitalizations — after deferring care. Scratch shared the partnership news with healthcare, technology, and business publications, and received interest from TechTarget. This was a major success across the board, since TechTarget doesn’t typically cover vendors. By approaching the publication with a story about one of Jvion’s champion customers, we were able to secure coverage in this top tier outlet.

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