PR’s relevancy is sometimes called into question by those who don’t operate within the department. Despite PR’s impact feeling less obvious to sales at times, many experienced B2B marketers attribute their success during the pandemic to pouring resources into PR.
PR does more than put your name in front of potential buyer faces– it tells your story. Our Principal, Lora Krachounova, explains how PR is no wasted expense and instead acts as an accelerator within the pipeline. Read the article on CMSWire.
