25% Growth Boost:
Vultr’s ABM Success Story

The GPU Power campaign was one of 3 major ABM campaigns launched for Vultr in 2023 that leveraged social as a key channel to reach IT decision makers. The goal was to position Vultr as a favorable alternative to the hyperscale cloud providers and establish them as a global leader in distributed infrastructure for cloud compute and artificial intelligence, machine learning, and generative AI operations.

• Leveraged Linkedin, Facebook and X ads as part of multi-channel campaign to reach IT decision makers
• Campaign had multiple tiers of content and creative designed for unique personas ranging from the C-suite, to IT architects, to developer teams
• Leveraging ToF, MoF and BoF content in order to optimize engagement and drive users down the funnel