Repositioning LiquidStack as the Leading Full-Service Liquid Cooling Provider for AI-Ready Data Centers

Scratch took on the task of transforming industry perception of LiquidStack from a single-product company to the leading full-service liquid cooling provider, positioning liquid cooling as essential for AI-ready data center infrastructure.

Consistent and aggressive proactive, news-oriented and trend-oriented media and analyst relations + messaging and positioning collaboration to enable a clear perception shift.

Over the course of our multi-year relationship, LiquidStack has evolved from an industry newcomer to a market leader in the data center liquid cooling space.

150+

Pieces of coverage

Outcome

  • Deep relationships + continuous coverage with core data center trades: Data Center Dynamics, Data Centre Magazine, Data Center Knowledge, + more
  • Extensive analyst briefing activity with key firms: Forrester, IDC, Omdia, Dell’Oro, Uptime Institute, + more

Coverage Highlights

  • Modular data center for edge product launch | 23 stories Network World, VentureBeat, Edge Industry Review
  • Single phase liquid cooling product launch | 15 stories Silverlinings, Network World, Data Center Dynamics
  • Spring 2023 Series B campaign | 27 stories High tier tech pubs: SiliconANGLE Key crypto pubs: CoinDesk Key trades: Data Center Frontier

“Liquid cooling conducts up to 3,000 times more heat than air cooling…  all while using no water at all.” – Joe Capes, LiquidStack CEO

VentureBeat

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