New brand, design system, positioning and messaging for GovTech solution provider Genasys

Project Overview

Scratch was selected by GovTech leader, Genasys, to reposition the company from a hardware to global software provider. Scratch developed a comprehensive repositioning mechanism, encompassing the brand’s overarching mission, value and messaging.

Additionally, an extensive design system was executed to visually drive this robust narrative, to resonate with state and local government agencies and enterprises alike.

Critical Communications Platform Series

The three categories, Plan, Act, Optimize: represent different points of readiness within the critical communications process. Each emblem is an iteration of the master Genasys logo, further driven through various scales as accent visuals. Leveraging this series of icons and graphics, contributes an elevated clarity + recognition throughout the brand.