Establishing Domino as an AI thought leader in responsible AI, Generative AI, cost-effective AI

Double down on proactive, news and trend-oriented media relations to insert Domino’s perspective into the ongoing industry conversation about the impact of AI. Kicked off an executive thought leadership program, working closely with Domino CEO Nick Elprin, to develop a POV and commentary on timely themes and topics.

Over the course of our multi-year relationship, Domino has established itself as a leading voice in the industry, discussing how enterprises can leverage AI to drive transformational change throughout their organizations.

270+

Pieces of coverage

Outcome

  • Deep relationships + continuous coverage with data and IT trades: SDxCentral, InfoWorld, The New Stack + more
  • Bolstered executive visibility via contributed article placements in IT trades, multiple executive profile Q&As, and rapid news comment placements
  • Made headway with key vertical press in the public sector and health & life sciences to reaffirm Domino’s commitment to customers across industries

Coverage Highlights

“The most common problem I see is the expectations and responsibility that are put on the chief AI officer aren’t matched with a commensurate degree of authority,” said [Nick] Elprin. “Otherwise, there’s just a figurehead being asked for advice, but they’re not able to control their destiny.”

CNBC

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