Strengthening Comcast Business’s Brand Across Diverse Markets

Comcast Business is a global network provider, serving small businesses and large-scale enterprises with secure connectivity solutions. Comcast Business drives businesses forward through a reliable partnership and robust technology solutions.

Our overall objective was to establish Comcast Business as a credible partner to both small businesses and enterprise companies, through engaging each market with messaging that addresses their daily needs and challenges. By developing a vast series of curated campaigns, we enabled specific business outcomes across a breadth of objectives and audiences.

Deepening engagement starts with developing strategic, curated content across both paid and organic channels. From 2018 to 2022, we built Comcast Business’ presence across social platforms and drove engagement with key audience segments. Through various trend analysis, we amplified cultural relevance and engagement through messaging and creative initiatives.