Igniting Visibility: Cayosoft’s Rise in Active Directory Security
Establish Cayosoft, which has been in the Active Directory security space for 6+ years with nearly zero brand recognition, as a key industry player among well-known competitors, leading with its industry-first instant AD recovery tech.
Immediately ignite visibility via two powerful announcements; sustain momentum via a multi-faceted PR strategy encompassing media/analyst relations, news, thought leadership, commentary, awards and social media.
In the first quarter of our engagement with Cayosoft, the company went from having no media visibility to surpassing its competitors in news media share of voice.
Cayosoft raises $22.5M for advanced Active Directory management and recovery solutions
SiliconANGLE
“I came in to take this company and accelerate it to the next phase.” – Larry Kraft, Cayosoft Channel SVP
Channel Futures
Outcome
- Fast moving ‘re-entry’ onto news media radar with consistent and continuous recognition in IT and security news outlets and leading competitive share of voice within 3 months.
- 70+ pieces of coverage within first 6 months across top tier tech, security trades, IT and channel media.
- Bolstered executive visibility via contributed article placements in IT, security & healthcare trades, multiple CEO profile Q&As, and rapid news comment placements.
Coverage Highlights
- Funding Announcement | 25 stories Top Tier Tech: SiliconANGLE Security Trades: SecurityWeek IT Trades: Enterprise Times Local: Columbus Biz Journal
- Research Survey Launch | 20 stories Help Net Security Beta News RedMond Magazine
- Additional Highlights Channel Momentum: Channel Futures News Commentary: CSO
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