Expertise + Background

Richard loves to discover what makes something tick, whether that’s unraveling an algorithm or exploring the psychology of a target audience. He started his career writing B2B advertising copy over 20 years ago. Along the way, he created highly technical content for niche markets, was a first-page fixture during the golden age of SEO, helped build a 100,000+ product online marketplace, spent time in front of and behind the camera, and led the way for companies as they took their first steps into social media marketing. As a Senior Director at Scratch, Richard applies his natural curiosity on behalf of his clients by digging into the inner workings of social media platforms and pouring over data to find the hidden opportunities others overlook.

Likes: Biking, running, hiking, or anything else that gets him outdoors; retro video games

Dislikes: People who don’t follow through on what they say; those really tall novelty mailboxes for airmail or bills