Lora Kratchounova

Expertise + Background

Lora has never questioned that marketing is her top passion. From her days as a marketing director for Shell Oil in 1994 to increasingly more digital and strategic roles across Modem Media (now Digitas), Vacation Coach (now TripAdvisor), American Express, and a series of startups, Lora now leads the consulting and marketing practice at Scratch M+M.

In addition, Lora continues to mentor, teach and support across numerous Boston-area organizations including the MIT Forum, The Startup Institute and Brandeis University.

Likes: Shoes, red wine, insanely complex technology, sushi

Dislikes: When people say “flush out” but they mean “flesh out”