For our “Meet the Team” blog series, we interview Scratch Marketing + Media employees to show the dynamic culture we experience everyday.
Today, a member of our PR Team, Lauren Johnson, shares with us how she found a passion for public relations and why she loves working at Scratch.
Lauren is an associate account manager at Scratch. She graduated from Boston University in 2016 with a B.A. in political science and a B.S. in communication with a focus in public relations. Over the past two and a half years, Lauren has fine-tuned her tech PR skill set, climbing up the totem pole at Scratch into her current role.
What led you to a career in communication? Why Scratch?
I started at BU as a pre-law, political science major and was pretty set on a future career in DC. After a year, I realized that law school really wasn’t for me and took the Intro to Communication class on a whim. I had no idea what public relations was at the time – or that it could be a career – but after that class I was hooked and declared a second degree in communication with a focus in PR. A couple agency internships later, plus a stint at the State House as a legislative intern made me realize that I was much more passionate about PR than government, so I shifted focus to finding a job in PR after graduation.
As for Scratch, I like to say that I ended up here by accident but could not be happier about it. I applied to Scratch in the immediate post-graduation rush to find a job and had zero experience in B2B tech PR. I had always thought I wanted to work in consumer PR at a big agency, but ended up here at a small, integrated tech agency instead. When I got the offer, I decided to take a chance and try something new, and I could not be happier about that decision. Scratch is such an interesting and unique place to work, and I’ve learned so much more than I could have possibly hoped in the past 2+ years.
What is your favorite part about working at Scratch?
It’s cliche, but the people. The team at Scratch is filled with dynamic and interesting people that really make it a fun place to work. There’s really never a dull moment at Scratch, and I can genuinely say that I look forward to coming to work every day. We also work with some very cool clients, so being exposed to so many innovative aspects of technology is definitely a perk.
When you’re not at work, where can we find you?
You can usually find me somewhere in Boston whether it be a rooftop bar, shopping on Newbury, trying out a new restaurant or just walking around. If I’m not there, then there’s a 95% chance I’m in bed watching Netflix.
What would your advice be for someone starting a career in communication?
My biggest piece of advice is to not have a preconception about what you think you want to do. If you had told me in college that I would end up working in tech PR I would have laughed at you, but here I am just a few years later and I love what I do. I think that a lot of people, especially those that study PR in school, have a very specific set of companies they want to work for and industries they want to be in and that it often limits their opportunities post-graduation. Be open-minded and willing to take an opportunity somewhere you never expected.
What is your favorite piece of clothing that you own and why?
I’d have to say one of my jumpsuits. They’re so simple, yet stylish.Back to blog