Especially in a noisy age of AI-generated fluff, crafting B2B content that breaks through the static is no easy feat. It takes a comprehensive B2B strategy that leads with positioning and inherently addresses your position in the market, as well as the unique needs of your customers and prospects.
In her latest at CMSWire, Scratch Principal, Lora Kratchounova, lays out a set of guidelines for getting the job done well. From grasping market dynamics to tailoring content strategies based on your unique position, mastering B2B content strategy is attainable—as long as it’s done with intention and foresight. Read the article on CMSWire.
