Inbound marketing has been tried and true for many years, but with today’s analytics capabilities, it can no longer keep up alone.
The faster route to pipeline is here, and time doesn’t wait for inbound marketing to catch up. The new methodology of account based funnel marketing (ABFM) accelerates the sales cycle through collaboration between sales and marketing.
Combining the best aspects of inbound and outbound marketing with interdisciplinary teams is easier said than done, but our Principal, Lora Kratchounova, has devised a strategy for implementation. Read the article on Forbes.com.
