Scratch Founder and Principal Lora Kratchounova is a contributing author to the newly released book, The Agile Brand Guide®: Generative Engine Optimization: For Marketers.
Her chapter, “LLM Visibility Audits Are Your New GTM Lens,” explores how enterprise B2B marketers can move beyond measuring whether their brand appears in AI answers and start using those insights to shape their entire go-to-market strategy.
Buyers now build their vendor shortlists inside AI platforms — Lora lays out what that means for enterprise B2B marketing teams: brands are no longer setting the terms of engagement. Buyers are.
What’s Inside the Chapter
- Brand Benchmarking: How your brand sentiment compares to competitors inside AI answers
- Content Strategy: Building content that earns citations, not just clicks
- PR & Thought Leadership: The publications and voices shaping what AI says about you
- Community Engagement: Where buyers (and AI models) actually do their research
- Ecosystem Growth & Paid Media: The partners and paid channels that extend your presence
Why It Matters
- Website traffic from AI-powered platforms surged more than 500% from January to May 2025
- AI-referred accounts convert at 3.5x the rate of other traffic
- The vendor ranked first at the close of AI-driven shortlisting wins approximately 80% of the time
Want to talk through how this applies to your team?
Request a complimentary AI-visibility conversation with Lora.
Interested in the full book?
The Agile Brand Guide®: Generative Engine Optimization: For Marketers launches August 4. Curated by Greg Kihlström of The Agile Brand, the book features contributions from Amy Crowther, Romain Fouache, Stratton Cherouny, Lora Kratchounova, Nazanin Ramezani, Chad Solomonson, Shannon Vize, and Matthew Yonan.
