A good PR team knows to take a disciplined approach at researching market opportunities before even considering sending out a pitch. Systems thinking involves a structured, pattern based approach to planning PR moves. If your team doesn’t have a strategic game plan with every PR action, it’s time to start making them.
Considering the system in which market elements function is imperative to maintaining influence in the market. Lora Krachounova explains her strategies for increasing brand trust and attention in this article through the framework of systems thinking in Read the article on Forbes.com.
