Short form videos on platforms like Tik Tok are exploding with views. Market leaders are using this format to increase brand awareness and engagement, and it’s time to follow suit.
Static images are no longer cutting it, and B2B marketers have noticed. Misconceptions about short form video platforms exclusively catering to young users is hindering brand growth and reach. Videos allow for authenticity and snackable content that viewers love to engage with. Mastering the art of short form video content gives brands of all sizes a competitive edge. Read the article on Forbes.com.
