The pandemic has permanently altered the way marketers are able to drive growth, that’s no secret. However, understanding the online behavioral activities of buyers is a good place to start. Enter: intent data. A new way to look at buyer behavior that doesn’t rely on the futility of reverse IP lookups in the age of remote work.
Figuring out how to segment and prioritize data in order to target specific accounts is necessary to maintain the ability to understand where buyers are in the funnel– as well as what might be stopping them along the way. Our Principal, Lora Kratchounova, explains how to navigate the data in this new terrain of characterizing online intent. Read the article on Forbes.com.
