eBook: Account Selection Made Easy
How to Identify the Right Accounts for Your ABM Program
Who Do You Want to Target with Your
Account-Based Marketing Program?
You know you need to add ABM into your mix of integrated marketing efforts to grow your business. But what if you’re not sure how to identify the right target accounts? That’s where Scratch Marketing + Media, your marketing co-pilots, can step in. Download our new eBook, Account Selection Made Easy – How to Identify the Right Accounts for Your ABM Program, to get the answers to essential ABM questions:
Why is prioritizing target accounts critical for succeeding with Account-Based Marketing?
Which indicators should be taken into account in identifying the best prospects?
What are the best data sources and tools to help with account selection?
The success of any account-based initiative depends on the thoughtful and data-driven selection of the companies with the highest propensity to become customers. Learn how to do it right – download the Account Selection Made Easy ebook below.
Account selection is one of the biggest challenges of B2B companies in launching ABM.
all organizations see account selection as their major hurdle in adopting the Account-Based Marketing Approach.*
*ABM Survey Report 2017, Scratch Marketing + Media and demandDrive