Account-Based Marketing is Soaring. Hop Aboard.
If you’re in B2B Marketing or Sales, you probably know just how white-hot ABM is right now. But what if you’re not sure what it’s all about or what you need to do to get started with ABM? That’s where Scratch Marketing + Media, your marketing co-pilots, can step in. Download our new eBook, ABM for Really Smart People, to get the answers to essential ABM questions:
Why is ABM so hot and why should we care?
How can ABM help us reach our best prospects?
What are the three main steps that comprise a successful ABM strategy?
With the ROI from traditional lead generation diminishing, smart marketing and sales leaders are looking for new strategies to penetrate the constantly expanding buying committee at their most important accounts. The success of the modern B2B marketing organization is measured against its ability to contribute to the company’s revenue growth. The foundations of that success will be built with account-based marketing.