Digital Marketing

Right now, there are more than 3 billion social media users around the globe. In the U.S., the percentage of adults who use at least one social media platform has skyrocketed to 72%, up from a mere 5% in 2005. Companies have followed suit, turning to social advertising in droves and using it as a […]

The last few months have rapidly altered how we interact with and consume media, perhaps forever. Streaming has reached an all time-high, with the pandemic accelerating the shift away from traditional pay TV―a trend that likely won’t be changing in the near future. In fact, pay TV subscriptions have seen enormous drops, with the number […]

With over 3.8 billion people worldwide and over 91% of companies in the U.S. using social media, it has become a must-have digital channel for companies everywhere to increase brand awareness, likeability, and engagement. So how does this translate for B2B companies? Here’s how Scratch and our team of co-pilots leverage social media as part […]

By Lora Kratchounova, Scratch Marketing + Media Given that today’s paradigm of customer centricity has coaxed brands to adopt a Marketing the Future stance towards their relationships with their customers, we need a new framework for building and measuring the brand’s ability to meet its customers’ expectations. That framework is Digital Brand Authority. In a […]

By Lora Kratchounova, Scratch Marketing + Media More than 50 years ago, Intel co-founder Gordon Moore predicted that computing power would increase at an exponential rate. The anticipated rate of change has been refined since his first declaration back in 1965, but half a century later, Moore’s Law (as it came to be known) continues […]