Tailored Web Development and Digital Marketing Solutions for B2B Tech Leaders
Digital experiences are cross-fuctional by nature. Your website design goes beyond creative execution and tackles user experience, accessibility, and technological challenges. Your content architecture needs to be rooted in a well-planned positioning but also has to support your SEO and thought-leadership efforts. Your technical setup needs to enable quick employee onboarding while integrating with a highly complex ecosystem of marketing automation, analytics, compliance and security tools. That’s where we can help.
Dynamic, UX-Driven Digital Experiences:
Built to evolve as your business progresses
We can manage every aspect of your social presence by mastering content from concept through execution, whether for standalone activations or as a complement to national campaigns you are running through other channels.
Launch: Strategy and Planning
Code-driven design systems
Enable cross-platform design synchronization and versioning. We use best practices of component-based development and agile project management to enable efficient long-term collaboration with your internal UX and development teams.
UX-driven design for B2B websites
We prioritize understanding your audience and employ a structured process to ensure an optimal synergy of engagement-focused content architecture, impactful design, and optimized UX.
Technology-agnostic, custom website development
The in-house development team will help you select the technical solution (hosting, CMS, additional services and infrastructure) which best meets your specific needs and requirements and will then craft a custom template for your website. We have experience with the leading CMS platforms including among others WordPress, Drupal, HubSpot, SharePoint and Contentful.
Grow: Social Media Management
Growth-focused transformation of existing websites
You can’t always start from scratch. Our team will help you plan and execute evolutionary enhancements of your existing website, tackling among others tasks across performance optimization, accessibility compliance, localization, integration with third-party tools, security enhancement.
Integrated long-term website support services
Our approach to support balances technical and customer support tasks with ongoing enhancements and regular reporting. We go beyond reactive ticket resolution to enable continuous improvement and empower your in-house team.
CRM and marketing automation support
For ongoing sales enablement and campaign efforts, Scratch can help you build and implement digital assets such as landing pages and email templates, optimize your workflows and data, and run and automate campaigns across various setups (including SalesForce, Pardot, Marketo, HubSpot, 6Sense, Google Analytics, and Google Tag Manager).
Optimize: Paid Activations
Web portfolio optimization
Guided by your organization’s business goals, we perform a holistic review of the performance of content architecture, SEO value, IT infrastructure, and business processes across all of your web assets. We then collaboratively desing and execute a staged update plan with minimal disruption to your operations.
Bespoke web components
We develop custom components, including dynamic visualizations, assessment tools, calculators, and backend integrations. Our services cover the entire lifecycle of these components, from initial scoping and design to ongoing enhancement and maintenance.
Context-aware analytics
We blend automated reporting with manual data reviews, AI-driven analysis and market intelligence. The result are meaningful, actionable insights which help you shape and course-correct your digital marketing efforts.
Unique B2B consulting + digital media strategy
Powerful digital reach that’s crafted around human behavior and driven by data. Through strategic collaboration, the businesses we work with are able to fundamentally strengthen identity and presence, gain customer trust, increase sales, and thrive.
Web and Digital Innovation Toolset
Enabling Ongoing Web Enhancements
Our DevOps, project management and general approach focus on continuous website improvements.
Focus on Empowering
Your In-house Team
We work closely with your in-house teams to enable them to confidently perform day-to-day website tasks.
Invested in Proactive Security Optimization
We maintain a comprehensive set of website security best practices and on-demand services.
Web Infrastructure Capabilities
Portfolio-wide infrastructure and process optimizations, tailored to each client’s unique requirements.
Front-end Performance and Accessibility
Optimized programming practices for web assets which are built for accessibility and performance.
Purposeful Animations and Interactivity
Motion graphics and interactive components built to engage – not just to “pop”.
Website Performance Tracking and Analytics
Multi-level approach to data analytics designed to deliver actionable insights.
We architect, design and built bespoke digital experiences for B2B Tech leaders
- Our integrated approach allows us to align messaging, information architecture, design and technical execution to support your marketing program and goals.
- No canned solutions: our dedicated UX resources and development team will craft bespoke solutions for each components across your digital experiences portfolio.
- Open and collaborative: we welcome collaboration with in-house technical teams and third-parties and use a structured, transparent and easy-to-reproduce development environment based on open source solutions and industry best practices
- Extensive experience with the integration and operation of integration of marketing automation, analytics, web intelligence platforms in B2B environments.