Digital authority defined

Fueling agile demand generation through our integrated account-based marketing construct

Accelerate your company growth trajectory

Adopt a high-performance marketing + sales ecosystem strategy

We help you construct a demand generation machine, and create a seamless flow between your marketing and sales initiatives. Land + expand the accounts that matter most to your business.

It’s not just Account-Based Marketing (ABM) or Account-Based Sales Development (ABSD). We help you build and secure your Account-Based Funnel Management (ABFM).

Align sales + marketing around accounts

Increase productivity, average deal sizes + conversion rates

Track everything to make decisions based on powerful, real-time data

Efficiently allocate your marketing budget

ABFM measure + score mechanism

Reach

Measure: Capture impressions, and confirm contact information

Score: Determine and identify accounts reached + buying committee

Engagement

Measure: Count visits to resources (e.g. landing pages, assets, clicks, ad engagements)

Score: Monitor engagements by account, with more=better, integrate Sales involvement

Interest

Measure: Track + access downloads and form fills

Score: Identify champions and connect via LinkedIn, email, nurture emails, outbound calls, etc.

Intelligence

Leverage data to prioritize accounts + identify buying committee

Messaging

Identify existing 
content + personalize to target accounts

Engagement

Launch multi-channel tactics to optimize campaigns based on engagement

Activation

Design outreach sequences, providing coverage awareness, 
and alerting recent prospect engagement

Reporting

Measure the results at the account and contact level to refine + optimize

Ignite your revenue engine

Kick-start your account-based marketing funnel management with predictable revenue growth. Our advanced B2B expertise + experience will enable your brand to soar through a customized campaign approach, valuable analytics and promising results.

Let’s get started

Action your ABFM cycle

Launch

  • Choose + identify your ideal customers (net-new, or within your prospect database)
  • Design + develop engaging content throughout your buyers’ journey
  • Determining your optimal channel mix + best ABFM toolset
  • Launching + optimizing your pilot for growth

Grow

  • Targeted PR + thought leadership programs
  • Content development for specific accounts or segments
  • Nurture content for on-going engagement
  • Account-based advertising: laser-focused branding + demand generation programs (content syndication, paid social, SEM)

Optimize

  • Establishing scalable systems + processes
  • Align sales + marketing relationship
  • Measuring your entire funnel: from first touch, to close, to expansion
  • Identify high and low performing assets to optimize following initiatives

Metrics + key performance indicators

Lead Gen Metrics

  • Impressions / CPM
  • Click-through rates
  • Unique visitors
  • Net new leads
  • Inbound inquiries
  • Downloads
  • MQLs

Account-Based Funnel

  • Number of Target Accounts
  • Number of Opportunities
  • Close Rates
  • Lifetime Value

Account-Based Velocity

  • Marketing penetration across accounts
  • Optimal number of touch-points
  • SDR capacity + performance

Unlock a seamless 
marketing-to-sales paradigm with outcome-driven solutions

Personalize customer journeys to supercharge your revenue growth

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