CMSWire

Especially in a noisy age of AI-generated fluff, crafting B2B content that breaks through the static is no easy feat. It takes a comprehensive B2B strategy that leads with positioning and inherently addresses your position in the market, as well as the unique needs of your customers and prospects.  In her latest at CMSWire, Scratch […]

AI’s increasing digital influence is unavoidable when strategizing. Marketers are reevaluating how to go about PR in a time where content needs to be optimized for both human and digital eyes and work can be streamlined like never before. The shiny newness of AI may feel blinding, but it is not nearly advanced enough to […]

Figuring out what steps to take when building a smart account-based marketing (ABM) scale can feel out of reach as buyer behaviors and needs continue to evolve. Our Principal, Lora Kratchounova attended the 6sense Breakthrough22 conference which prompted her to share some of her biggest takeaways from the event as well as her own recommendations […]

Account-based marketing (ABM) is far from past its prime, but even winning strategies need to be revamped as the market continues to change.  Gathering intel on your targets’ buying journeys and how competitors are stacking up in their minds is essential to knowing where you stand. Focusing on specific accounts and the buyer’s journey is […]

PR’s relevancy is sometimes called into question by those who don’t operate within the department. Despite PR’s impact feeling less obvious to sales at times, many experienced B2B marketers attribute their success during the pandemic to pouring resources into PR.  PR does more than put your name in front of potential buyer faces– it tells […]

The benefits of the pandemic are few and far between, but virtual events have offered a plethora of unforeseen opportunities to marketers. As isolation has become our new reality, the ability for brands to foster a sense of community should not be taken lightly. Being able to cut costs without losing engagement has been especially […]

Shifting marketing strategies was necessary when the pandemic hit, but a few things haven’t changed. Content has become more important than ever, but what customers find engaging continues to change. Marketers are all asking themselves the same question: how do you stay memorable in a never-ending sea of content? Lora Kratchounova recounts the lessons B2B […]