Smart cities: The future of urban living, where governments and companies work together to implement technology and policies that make the lives of city dwellers and visitors easier. A place where your smartphone is your wallet, autonomous cars roam the streets and smart-sensor streetlights work in harmony to illuminate your walk home.
This vision may seem futuristic, but there are many companies working to make it a reality today. One of the companies at the forefront is our client Masabi. If you’ve ever purchased a public transit ticket on your smartphone in Athens, Boston, New York City, Los Angeles, London, Las Vegas, New Orleans or Santa Clara, then you’ve used the company’s service.
Scratch has been working with UK-based Masabi for the past year, increasing its media visibility and establishing the company as a leader in the smart city industry.
Media highlights so far include:
- An interview in the Wall Street Journal for the MTA launch
- A monthly smart cities column for Masabi’s CEO in TechTarget’s IoT Agenda
- A feature in Boston Business Journal for the MBTA Apple Pay integration announcement
- Interviews in tech pubs like Tradestreaming and ReadWrite
Want to hear more about how Scratch Marketing and Media helps game-changing technology companies increase their media visibility? Get in touch with us.
