AI’s increasing digital influence is unavoidable when strategizing. Marketers are reevaluating how to go about PR in a time where content needs to be optimized for both human and digital eyes and work can be streamlined like never before. The shiny newness of AI may feel blinding, but it is not nearly advanced enough to become a PR holy grail.
Account-based marketing (ABM) strategies are still paramount to gaining predictive insights on both journalist and audience interest. Optimizing content strategy and relationship building requires data-driven leadership. Lora Kratchounova shares her expertise in utilizing predictive PR in conjunction with AI to build relevant, timely thought leadership. Read the article on CMSWire.
