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The latest marketing insights, musings and recommendations

How to Stay Connected: Top Tips for Working from Home

International Women’s Day: Q&A with the Female Leaders of Scratch

March marks a significant month for awareness days, with Employee Appreciation Day on March 6th and International Women’s Day on March 8th. At Scratch Marketing + Media, we are aiming to demonstrate our commitment and gratitude towards our employees all month long. March’s blog post hopes to recognize the incredible people and co-pilots that make […]

How to Create A Holiday Meal from Scratch: 2019 Holiday Card

Happy Holidays from us at Scratch!

There are plenty of good reasons to be cheerful this holiday season and hope for a better and brighter 2018. Our research shows that there are at least 20 positive facts that are worth celebrating.

#bpmonlineGlobalTour: My newly found appreciation for process, storytelling and authenticity

I consider myself generally lucky – and as my luck would have it, my team and I were invited to be part of the bpm’online Global Tour in Boston. The header for the event, Accelerate Time-to-Strategy Execution was interesting enough, but being part of Day One was a lot more than I originally expected. Having […]

#CRMEvolution 2017: AI, Customer Engagement, Speed Sprinkled with some ABM pixie dust

I always look forward to being part of CRMEvolution. You just can’t help but come back from it with a bigger brain, new connections, friendships and great memories. The biggest takeaway from the show this year for me is that despite all the advances in marketing, sales and speech technology, it still comes down to […]

Announcing the 2017 State of ABM Industry Report from Scratch Marketing + Media and demandDrive

By Lora Kratchounova, Principal, Scratch Marketing + Media, and Lindsay Frey, President, demandDrive When you bring together the complementary perspectives of two great companies steeped in account-based (AB) methodology — one working in external sales development and demand generation and the other focused on integrated, multi-channel, digital marketing — you get a very practical understanding of […]