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The latest marketing insights, musings and recommendations

Meet the Team: Lauren Johnson, Associate Account Manager

For our “Meet the Team” blog series, we interview Scratch Marketing + Media employees to show the dynamic culture we experience everyday. Today, a member of our PR Team, Lauren Johnson, shares with us how she found a passion for public relations and why she loves working at Scratch. Lauren is an associate account manager […]

Meet the Team: Kara Mongell, Graphic Designer

For our “Meet the Team” blog series, we interview Scratch Marketing + Media employees to show how our dynamic our office is to demonstrate the unique culture here at Scratch. Today, part of design team, Kara Mongell, opens up about how she got hooked on graphic design and why Scratch is the best place to […]

Happy Holidays from us at Scratch!

There are plenty of good reasons to be cheerful this holiday season and hope for a better and brighter 2018. Our research shows that there are at least 20 positive facts that are worth celebrating.

#bpmonlineGlobalTour: My newly found appreciation for process, storytelling and authenticity

I consider myself generally lucky – and as my luck would have it, my team and I were invited to be part of the bpm’online Global Tour in Boston. The header for the event, Accelerate Time-to-Strategy Execution was interesting enough, but being part of Day One was a lot more than I originally expected. Having […]

#CRMEvolution 2017: AI, Customer Engagement, Speed Sprinkled with some ABM pixie dust

I always look forward to being part of CRMEvolution. You just can’t help but come back from it with a bigger brain, new connections, friendships and great memories. The biggest takeaway from the show this year for me is that despite all the advances in marketing, sales and speech technology, it still comes down to […]

Announcing the 2017 State of ABM Industry Report from Scratch Marketing + Media and demandDrive

By Lora Kratchounova, Principal, Scratch Marketing + Media, and Lindsay Frey, President, demandDrive When you bring together the complementary perspectives of two great companies steeped in account-based (AB) methodology — one working in external sales development and demand generation and the other focused on integrated, multi-channel, digital marketing — you get a very practical understanding of […]