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The latest marketing insights, musings and recommendations

Roger Murdock Awards: Exceptional Co-Pilots of Q1 2022

Our Scratch co-pilots fly high when taking on challenges. This past quarter, our co-pilots overcame obstacles with skill, passion, and fellowship. Every challenge was accomplished with determination and integrity, and a few of our co-pilots flew higher than most, soaring above all expectations and encompassing what it means to be a team-playing Scratch co-pilot.   […]

Design Team in the Spotlight

This quarter, we want to recognize some of the amazing work that our Design team has brought to life! The creativity and talent that our designer co-pilots bring to the table is unmatched across our client industries — in cybersecurity, data center colocation, telecommunications, and more. Feast your eyes on the incredible branding design, report […]

Flying High in 2022: Our Scratch Co-Pilot Resolutions

Happy New Year, everyone! We hope you had a safe and healthy 2021. The team at Scratch is optimistic for another successful year ahead. With 11 months to go, we know you can achieve all your New Year’s resolutions! We have so many interests here at Scratch that make each co-pilot unique and our New […]

Scratch’s Annual Charity Contribution Goes to Tech Futures at Hack the Hood

At Scratch Marketing + Media, we’re huge fans of radical technologies, and we’re even bigger fans of the visionaries who pioneer them.  The co-pilots at Scratch are fortunate to work side-by-side with some of the current generation’s most exciting entrepreneurs and tech innovators. From telling their stories and watching their growth, we know that tech […]

Happy Holidays from us at Scratch!

There are plenty of good reasons to be cheerful this holiday season and hope for a better and brighter 2018. Our research shows that there are at least 20 positive facts that are worth celebrating.

#bpmonlineGlobalTour: My newly found appreciation for process, storytelling and authenticity

I consider myself generally lucky – and as my luck would have it, my team and I were invited to be part of the bpm’online Global Tour in Boston. The header for the event, Accelerate Time-to-Strategy Execution was interesting enough, but being part of Day One was a lot more than I originally expected. Having […]

#CRMEvolution 2017: AI, Customer Engagement, Speed Sprinkled with some ABM pixie dust

I always look forward to being part of CRMEvolution. You just can’t help but come back from it with a bigger brain, new connections, friendships and great memories. The biggest takeaway from the show this year for me is that despite all the advances in marketing, sales and speech technology, it still comes down to […]

Announcing the 2017 State of ABM Industry Report from Scratch Marketing + Media and demandDrive

By Lora Kratchounova, Principal, Scratch Marketing + Media, and Lindsay Frey, President, demandDrive When you bring together the complementary perspectives of two great companies steeped in account-based (AB) methodology — one working in external sales development and demand generation and the other focused on integrated, multi-channel, digital marketing — you get a very practical understanding of […]