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The latest marketing insights, musings and recommendations

Sales Acceleration: What D&B’s Acquisition of Avention Means for B2B Marketers

By Lora Kratchounova, Scratch Marketing + Media Dun & Bradstreet announced this week it has purchased Avention. This is big news for B2B marketing, and specifically for the growing sales acceleration market. Knowing Avention first hand, it makes perfect sense for D&B  —  B2B marketing is being completely redefined yet again. Account-based marketing and selling are […]

More 2017 Lessons From Inbound 2016: How To Ride the Wave of Change

By Mira Lyubenova, Scratch Marketing + Media We marketers often find ourselves too busy planning budgets, managing campaigns and reporting to take the time to keep up with changes in our field. Fortunately, events like Inbound 2016 allow us get up to speed and hear about where marketing is going from the best of the […]

What Inbound 2016 Meant For Marketing In 2017: New Tactics, New Channels, New Skills

By Mira Lyubenova, Scratch Marketing + Media Wrapping up the marketing efforts you made in 2016 can only mean one thing: New Year’s jitters as you start to plan budgets and strategies for 2017. Marketing in the 21st century changes incredibly quickly, and staying up to date with new tools and successful tactics is a […]