Right now, there are more than 3 billion social media users around the globe. In the U.S., the percentage of adults who use at least one social media platform has skyrocketed to 72%, up from a mere 5% in 2005. Companies have followed suit, turning to social advertising in droves and using it as a […]
The last few months have rapidly altered how we interact with and consume media, perhaps forever. Streaming has reached an all time-high, with the pandemic accelerating the shift away from traditional pay TV―a trend that likely won’t be changing in the near future. In fact, pay TV subscriptions have seen enormous drops, with the number […]
With over 3.8 billion people worldwide and over 91% of companies in the U.S. using social media, it has become a must-have digital channel for companies everywhere to increase brand awareness, likeability, and engagement. So how does this translate for B2B companies? Here’s how Scratch and our team of co-pilots leverage social media as part […]
By Lora Kratchounova, Scratch Marketing + Media In a digital world where people are inundated with information, they are using all the tools and channels at their disposal — from Google to social networks — to make purchasing decisions outside of hopeful brands’ established channels. As we explored in a previous post, Digital Brand Authority […]
By Rob Skinner, Scratch Marketing + Media I did not expect January’s Marketing Profs Virtual Conference, Top Marketing Trends of 2017, to underscore my growing personal sentiment that the “brand story” has slipped into a state of overuse, to the point it’s losing effectiveness as a content marketing framework. But it did, and the results […]
By Lora Kratchounova, Scratch Marketing + Media Given that today’s paradigm of customer centricity has coaxed brands to adopt a Marketing the Future stance towards their relationships with their customers, we need a new framework for building and measuring the brand’s ability to meet its customers’ expectations. That framework is Digital Brand Authority. In a […]
By Lora Kratchounova, Scratch Marketing + Media More than 50 years ago, Intel co-founder Gordon Moore predicted that computing power would increase at an exponential rate. The anticipated rate of change has been refined since his first declaration back in 1965, but half a century later, Moore’s Law (as it came to be known) continues […]
By Mira Lyubenova, Scratch Marketing + Media We marketers often find ourselves too busy planning budgets, managing campaigns and reporting to take the time to keep up with changes in our field. Fortunately, events like Inbound 2016 allow us get up to speed and hear about where marketing is going from the best of the […]
By Mira Lyubenova, Scratch Marketing + Media Wrapping up the marketing efforts you made in 2016 can only mean one thing: New Year’s jitters as you start to plan budgets and strategies for 2017. Marketing in the 21st century changes incredibly quickly, and staying up to date with new tools and successful tactics is a […]
