Results Are In: Social Lead Conversions Grow 25% by Joining Forces with Kitewheel (with an ABM spin)
By: Lora Kratchounova One of the best parts of running a marketing consulting firm is the freedom I have to test new ways of connecting companies and their solutions with customers. Everyone at Scratch Marketing + Media has the charter to test new tools on the market and see how we can up our game […]
Welcome to Content 2.0: 5 Ways Account-Based Marketing Changes the Meaning of “Customer Connection”
by Rob Skinner, Scratch Marketing + Media Often, the perceived influence of a given individual can grow from little more than a well-timed observation, and the case is on no greater display than within the dynamics of Account-Based Marketing (ABM). To illustrate, let me reflect my experience of viewing the latest Star Wars installment, […]
To Drive B2B Demand, Kill the Story
By Rob Skinner, Scratch Marketing + Media I did not expect January’s Marketing Profs Virtual Conference, Top Marketing Trends of 2017, to underscore my growing personal sentiment that the “brand story” has slipped into a state of overuse, to the point it’s losing effectiveness as a content marketing framework. But it did, and the results […]
