A Roundup of News, Tools, Events and Thought Leadership from the World of Account-Based Funnel Management By John Saxe, Scratch Marketing + Media You want to stay abreast of the latest developments in account-based, but you don’t have time to read everything. That’s where we come in. In each digest, Scratch Marketing recaps the most […]
A Roundup of News, Tools, Events and Thought Leadership from the World of Account-Based Funnel Management By John Saxe, Scratch Marketing + Media You want to stay abreast of the latest developments in account-based, but you don’t have time to read everything. That’s where we come in. In each digest, Scratch Marketing recaps the most […]
By: Lora Kratchounova One of the best parts of running a marketing consulting firm is the freedom I have to test new ways of connecting companies and their solutions with customers. Everyone at Scratch Marketing + Media has the charter to test new tools on the market and see how we can up our game […]
By Lindsay Frey, President, demandDrive, and Lora Kratchounova, Principal, Scratch Marketing + Media Note: This article often references our new industry report, “2017 State of Account-Based Marketing” developed jointly between demandDrive and Scratch Marketing + Media. We encourage you to read that in conjunction with this article. Unless you’ve been living under a rock […]
A Roundup of News, Tools, Events and Thought Leadership from the World of Account-Based Funnel Management By John Saxe, Scratch Marketing + Media You want to stay abreast of the latest developments in account-based, but you don’t have time to read everything. That’s where we come in. Each week Scratch Marketing recaps the most recent […]
by Rob Skinner, Scratch Marketing + Media Often, the perceived influence of a given individual can grow from little more than a well-timed observation, and the case is on no greater display than within the dynamics of Account-Based Marketing (ABM). To illustrate, let me reflect my experience of viewing the latest Star Wars installment, […]
A Roundup of News, Tools, Events and Thought Leadership from the World of Account-Based Funnel Management By John Saxe You want to stay abreast of the latest developments in account-based, but you don’t have time to read everything. That’s where we come in. Each week Scratch Marketing recaps the most recent doings in the […]
Last night I had the good fortune to have been invited to attend a panel discussion and networking event at Tufts University focused on the value and importance of careers in sales. It was hosted by Tufts Career Services and geared towards giving current undergraduate students in the School of Engineering …
By Lora Kratchounova, Scratch Marketing + Media Account selection is the first and most critical foundational component of any account-based marketing program. Identifying target accounts in the world of account-based marketing (ABM) is the process of prioritizing companies and organizations by their likelihood of converting to a sale. In ABM, the greatest emphasis of the […]
By Mira Lyubenova, Scratch Marketing + Media In recent years, account-based marketing (ABM) has become one of the hottest topics among marketing and sales professionals, with the hype continuing on a steady ascent throughout 2016. While this approach has been practiced by B2B companies for decades, it had been hard to do it at scale […]
