Account-Based Marketing

The latest marketing insights, musings and recommendations

Last Week in Account-Based Marketing: Know Your Audience

A Roundup of News, Tools, Events and Thought Leadership from the World of Account-Based Funnel Management By John Saxe, Scratch Marketing + Media  You want to stay abreast of the latest developments in account-based, but you don’t have time to read everything. That’s where we come in. Each week Scratch Marketing recaps the most recent […]

Welcome to Content 2.0: 5 Ways Account-Based Marketing Changes the Meaning of “Customer Connection”

  by Rob Skinner, Scratch Marketing +  Media  Often, the perceived influence of a given individual can grow from little more than a well-timed observation, and the case is on no greater display than within the dynamics of Account-Based Marketing (ABM). To illustrate, let me reflect my experience of viewing the latest Star Wars installment, […]