Marketing Ops Specialist – B2B Tech

Bulgaria, remote

Scratch is looking for a Marketing Ops Specialist – B2B Tech to help scale and standardize how we run marketing across clients and internal initiatives. This role sits at the intersection of CRM administration, marketing automation, data quality, attribution, and reporting – owning the systems and processes that keep marketing running smoothly and measurably. You’ll work with global teams (strategists, paid media, content, web, and client stakeholders) to ensure campaigns are instrumented correctly, leads are routed intelligently, lifecycle journeys are automated, and reporting is reliable.

Scratch Marketing + Media is a fully integrated B2B tech agency founded in 2009 by Bulgarian entrepreneur Lora Kratchounova and based in Boston. Serving technology leaders across cloud, infrastructure, AI, supply chain, cybersecurity, health, climate tech, and more, Scratch transforms complexity into impact, helping game-changing technologies gain recognition, acceptance, and adoption.

Today, Scratch operates as a globally integrated team with hubs in Boston, Sofia, and the Middle East. Bulgarian team members aren’t an outpost – they’re at the heart of how we think and work, playing a central role in strategy and execution across client accounts worldwide.

This role will sit within that Bulgarian core team, collaborating closely with BG colleagues across Sofia, Boston, and the Middle East. It’s a rare opportunity to do meaningful, high-impact work for ambitious global technology brands while being part of a tight-knit international team with strong Bulgarian roots.

Key responsibilities

  • CRM & Lifecycle Management: Administer and optimize CRM structure, lifecycle stages, governance, and sales alignment so records and funnel definitions stay clean and consistent.
  • Marketing Automation & Workflow Automation: Build, maintain, and troubleshoot scalable automations (nurtures, triggers, alerts) across marketing platforms and workflow tools.
  • Segmentation, Lead Scoring & Lead Routing: Design segmentation, implement/optimize scoring models, and manage routing rules to ensure the right leads reach the right owners fast.
  • Data Hygiene & System Integrity: Own data quality through ongoing QA, dedupe/normalization, monitoring, and fixes to prevent drift, sync issues, and broken tracking.
  • Tool Integrations & Attribution (UTM Strategy): Maintain key integrations and enforce UTM/campaign governance so attribution and lead source data are reliable end-to-end.
  • Reporting, Dashboards & Analysis: Build dashboards and performance reporting across funnel and campaign metrics, turning data into actionable insights for teams and clients.
  • Documentation & Playbooks: Create and maintain clear ops playbooks (standards, SOPs, workflow maps, checklists) so processes are repeatable and easy to follow.

Qualifications

  • 3–5+ years in Marketing Operations / Revenue Operations / CRM / Marketing Automation
  • Hands-on experience with at least one major marketing automation platform (HubSpot/Marketo/Pardot/Eloqua)
  • Strong understanding of CRM objects and marketing-to-sales handoffs (leads/contacts/accounts/opportunities)
  • Proven experience with segmentation, lead scoring, and routing
  • Demonstrated ability to improve data hygiene and resolve system issues pragmatically
  • Comfortable building dashboards and explaining performance metrics to non-ops teammates
  • Strong documentation habits and process-oriented thinking
  • Experience supporting B2B tech, SaaS, or agency environments (multiple clients/stakeholders)
  • Familiarity with GA4, GTM, attribution concepts, and paid media tracking requirements

Inflight Perks & Benefits

At Scratch, we believe your job should be rewarding, your coworkers should be inspiring, and your benefits? Next-level. Here’s how we mix compensation, wellness, growth, and pure joy into one unforgettable work experience.

Compensation That Celebrates You

  • Competitive Pay – You bring your A-game, and we bring the pay that matches.
  • Merit-Based Bonuses – Excellence doesn’t go unnoticed. We reward it.
  • Quarterly & Annual Awards – Voted on by your peers. Yep. You’ll be someone’s favorite.

Time Off & Wellness: Recharge Like a Boss

  • Flexible PTO
  • Mental Wellness Days – Because your mind matters.
  • We offer a sports and fitness card (Multisport)
  • Supplemental medical insurance.

Learning, Growing, Thriving

  • Remote & Flexible
  • Career Growth Paths – Your career, your direction, our full support.
  • On-the-Job Mentorship – Learn from leaders who actually care.
  • Bi-Weekly Lunch & Learns – Brain fuel, literally.
  • Learning Platforms + Conference Stipends – Grow constantly, learn endlessly, become unstoppable.

For the Culture Vultures

  • Museum Memberships on us – Because inspiration lives everywhere.
  • Free CuriosityStream Access – 1,000s of docs and edutainment to binge guilt-free.
  • Audible Subscription – Runs, walks, chores – now growth moments.
  • Access to Magazine Subscriptions – All the latest in biz, tech, and strategy.
  • EXEC Premium Perks (aka VIP Vibes, Everywhere)  – a high-end perks platform packed with over 400 exclusive travel, lifestyle, and business benefits. We’re talking luxury hotel upgrades, flight and rental car deals, wellness and fashion discounts, and VIP access to bucket-list events. 

Other Cool Perks

  • Birthday & Scratchiversary Surprises – Expect 🎁 and 🤪.
  • Regular Practice and Local Office Outings – IRL bonding and great conversations.
  • $250 to Skydive (Yes, Seriously) – Because facing your fears builds character. And co-pilots don’t just ride, they fly (with a parachute, and yes, there’s a waiver).
  • Referral Bonuses – Bring amazing people, earn amazing thank-yous.

We Work Hard. We Play Hard.
We Grow Together.

If that sounds like your place, we’d love to meet you.

Get in touch