Demand Generation Manager

This is a high-impact, hands-on role responsible for generating net-new demand, improving funnel performance, and delivering clear revenue impact across multiple B2B tech companies. You will focus on proposing, and building scalable, repeatable programs that diversify pipeline sources and create predictable quarterly pipeline contribution. 

You will contribute to demand generation strategy and own the execution — identifying the highest-leverage channels, launching disciplined experiments, and helping our service teams scale what works. This role requires a data-driven B2B tech operator who can balance strategy with hands-on execution and build scalable programs that support our clients’ next stage of growth. 

This role is accountable for campaign and pipeline generation/performance — not brand marketing or sales enablement ownership. 

Key Responsibilities 

• Work with senior marketing leaders on the team to support plans for marketing-sourced pipeline generation, with clear quarterly contribution targets by client 
• Identify, test, and scale the highest-performing channels for net-new demand, focusing resources on measurable ROI 
• Help build and then execute integrated campaigns across priority channels (e.g., ABM, email, webinars, targeted paid, conferences, SEO), prioritizing impact over volume 
• Partner with Scratche’s client leads, who support clients’ VP Marketing and Sales, to design and operationalize structured demand gen/ABM motions for clients’ ICP segments
• Proactively identify opportunities to improve funnel performance by optimizing audience segmentation, messaging, landing pages, nurture flows, and campaign targeting for client demand gen efforts
• Improve attribution and reporting within key CRM systems (HubSpot/ Pardot) to clearly demonstrate pipeline contribution and ROI to clients’ campaigns and programs
• Deliver ongoing performance analysis and insights to inform investment decisions and resource allocation across client accounts 

How Success Will Be Measured

• Consistent delivery of marketing-sourced pipeline across multiple client accounts, aligned to each client’s quarterly revenue and growth targets
• Demonstrated diversification of pipeline sources for clients, reducing over-reliance on single channels (e.g., conferences) and building sustainable multi-channel demand engines
• Improvement in funnel performance across client programs, including stronger MQL → SQL conversion rates, improved engagement across lifecycle stages, and more efficient pipeline progression
• Clear client-ready reporting and attribution, providing visibility into channel performance, pipeline contribution, and marketing ROI within systems like HubSpot and Pardot
• Ability to identify, test, and scale repeatable demand generation programs that can be applied across multiple B2B tech clients
• Ongoing experimentation and optimization programs that generate actionable insights and continuously improve performance across client demand generation initiatives
• Strong client impact and trust, demonstrated through measurable business outcomes, clear communication of results, and contribution to long-term client growth

Qualifications 

• 5+ years in B2B Demand Generation, Growth Marketing, or Lifecycle Marketing experience, with at least 3 years in B2B SaaS environment, and at least 2 years on the agency side 
• Demonstrated track record of owning and delivering marketing-sourced pipeline in a B2B SaaS environment (please be prepared to share specific metrics) 
• Deep expertise in MOPs (automation, workflows, lifecycle, reporting) 
• Strong track record with account-based marketing (ABM) and multi-touch lifecycle programs  
• Strategic thinker who wants to contribute to the development of long-term plans while maintaining the tactical agility to execute day-to-day campaigns 
• Data-driven decision maker with advanced analytical skills and the ability to translate complex data into actionable insights 
• Bachelor’s degree in Marketing, Business, Communications, or related field; MBA a plus

Inflight Perks & Benefits

At Scratch, we believe your job should be rewarding, your coworkers should be inspiring, and your benefits? Next-level. Here’s how we mix compensation, wellness, growth, and pure joy into one unforgettable work experience.

Compensation That Celebrates You

• Competitive Pay – You bring your A-game, and we bring the pay that matches.
• Merit-Based Bonuses – Excellence doesn’t go unnoticed. We reward it.
• Quarterly & Annual Awards – Voted on by your peers. Yep. You’ll be someone’s favorite.

Time Off & Wellness: Recharge Like a Boss

• Flexible PTO
• Mental Wellness Days – Because your mind matters.
• We offer a sports and fitness card (Multisport)
• Supplemental medical insurance.

Learning, Growing, Thriving

• Remote & Flexible
• Career Growth Paths – Your career, your direction, our full support.
• On-the-Job Mentorship – Learn from leaders who actually care.
• Bi-Weekly Lunch & Learns – Brain fuel, literally.
• Learning Platforms + Conference Stipends – Grow constantly, learn endlessly, become unstoppable.

For the Culture Vultures

• Museum Memberships on us – Because inspiration lives everywhere.
• Free CuriosityStream Access – 1,000s of docs and edutainment to binge guilt-free.
• Audible Subscription – Runs, walks, chores – now growth moments.
• Access to Magazine Subscriptions – All the latest in biz, tech, and strategy.
• EXEC Premium Perks (aka VIP Vibes, Everywhere)  – a high-end perks platform packed with over 400 exclusive travel, lifestyle, and business benefits. We’re talking luxury hotel upgrades, flight and rental car deals, wellness and fashion discounts, and VIP access to bucket-list events. 

Other Cool Perks

• Birthday & Scratchiversary Surprises – Expect 🎁 and 🤪.
• Regular Practice and Local Office Outings – IRL bonding and great conversations.
• $250 to Skydive (Yes, Seriously) – Because facing your fears builds character. And co-pilots don’t just ride, they fly (with a parachute, and yes, there’s a waiver).
• Referral Bonuses – Bring amazing people, earn amazing thank-yous.

We Work Hard. We Play Hard. We Grow Together.