Account Director – Public Relations

Scratch Marketing + Media is looking for a stellar Public Relations (PR) Account Director / Senior Account Director to join our growing team of PR, content, creative and marketing professionals. We’re a full-service agency in the B2B tech space, building and running game-changing marketing programs for some of the world’s most innovative companies in AI, spacetech, fintech, cloud, SaaS and the other technologies that will define our future.

In this role, you’ll lead the strategy and delivery of PR and thought leadership programs that build visibility for our B2B tech clients wherever their audiences are paying attention: top-tier and trade tech media, blogs, podcasts, Reddit and online communities. You’ll be a trusted advisor to their executives and a leader and mentor to the Scratch team. We’re looking for a curious, proactive, AI-savvy communicator who brings a point of view, spots opportunities before clients ask, and turns strategy into outcomes that are aligned with business goals.

Responsibilities:

PR Strategy & Counsel

• Develop a deep understanding of each client’s industry, competitors and business goals, and turn it into PR and thought leadership initiatives that map back to strategic goals
• Serve as senior counsel to client executives on messaging, positioning, executive visibility and reputation, including issues and crisis communications
• Partner with Scratch’s content, creative and marketing teams on integrated programs

Media Relations & Visibility

• Drive earned media visibility for clients across top-tier tech, business and trade media, blogs, newsletters and podcasts
• Build authentic client presence in online communities (where it makes sense) to influence AEO and brand awareness
• Personally build and maintain strong relationships with journalists, analysts, creators and influencers, and step in on high-stakes pitches and opportunity handling
• Secure opportunities for commentary, bylines, speaking engagements and awards that establish client executives as credible go-to industry voices

Account Leadership & Development

• Lead 4-6 client accounts as the senior relationship owner and day-to-day point of escalation
• Keep programs on strategy, on scope and on schedule, and proactively report progress and results to clients and Scratch’s senior management as well as flag risks
• Develop and oversee compelling content across owned and earned media, including press releases, bylines, case studies, executive talking points, industry reports and social content
• Bring new ideas to existing clients that help grow their business and our partnership
• Contribute to proposals, strategy and new business pitches

AI & Innovation

• Use AI tools across the PR workflow, from research, POV creation, media targeting, content architecture and reporting
• Advise clients on how AI is changing media, search and discovery, including how their brands show up in AI-generated answers
• Help the team adopt new tools and smarter ways of working and delivering to outcomes

What You Bring:

• 5-8 years of PR experience, ideally in an agency setting, leading programs for B2B technology companies
• A track record of counseling C-suite executives and building strong client relationships
• Fluency in today’s media landscape, including blogs, podcasts, Reddit and online communities, plus hands-on proficiency with generative AI tools and a genuine curiosity about how AI is reshaping communications
• Established relationships with tech and business media, analysts and influencers, and a proven record of securing high-impact coverage
• Exceptional writing, storytelling and presentation skills
• Experience leading and mentoring teams, and managing multiple accounts and priorities at once
• Composure under pressure and a sense of urgency that shows commitment to client and agency success