The Scratch Blog

The latest marketing insights, musings and recommendations

More 2017 Lessons From Inbound 2016: How To Ride the Wave of Change

By Mira Lyubenova, Scratch Marketing + Media We marketers often find ourselves too busy planning budgets, managing campaigns and reporting to take the time to keep up with changes in our field. Fortunately, events like Inbound 2016 allow us get up to speed and hear about where marketing is going from the best of the […]

What Inbound 2016 Meant For Marketing In 2017: New Tactics, New Channels, New Skills

By Mira Lyubenova, Scratch Marketing + Media Wrapping up the marketing efforts you made in 2016 can only mean one thing: New Year’s jitters as you start to plan budgets and strategies for 2017. Marketing in the 21st century changes incredibly quickly, and staying up to date with new tools and successful tactics is a […]

The Three Stages of Marketing

By Lora Kratchounova, Scratch Marketing + Media Modern digital marketing is about establishing brand authority. It’s based on trust, expertise, reputation, community recognition and engagement. Of course, those were all factors that went into marketing in prior eras, as well  —  but that doesn’t mean marketing is the same as it ever was. Placed in […]