The Scratch Blog

The latest marketing insights, musings and recommendations

The Three Stages of Marketing

By Lora Kratchounova, Scratch Marketing + Media Modern digital marketing is about establishing brand authority. It’s based on trust, expertise, reputation, community recognition and engagement. Of course, those were all factors that went into marketing in prior eras, as well  —  but that doesn’t mean marketing is the same as it ever was. Placed in […]