The Scratch Blog

The latest marketing insights, musings and recommendations

What Inbound 2016 Meant For Marketing In 2017: New Tactics, New Channels, New Skills

By Mira Lyubenova, Scratch Marketing + Media Wrapping up the marketing efforts you made in 2016 can only mean one thing: New Year’s jitters as you start to plan budgets and strategies for 2017. Marketing in the 21st century changes incredibly quickly, and staying up to date with new tools and successful tactics is a […]

The Three Stages of Marketing

By Lora Kratchounova, Scratch Marketing + Media Modern digital marketing is about establishing brand authority. It’s based on trust, expertise, reputation, community recognition and engagement. Of course, those were all factors that went into marketing in prior eras, as well  —  but that doesn’t mean marketing is the same as it ever was. Placed in […]