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National Hobby Month: What Our Co-Pilots Are Passionate About (Besides B2B Tech)

At Scratch we’re all about a proper work-life balance to stay sane! In honor of National Hobby Month this January, our co-pilots shared a few of their favorite hobbies – ones they’ve picked up during the pandemic to stay busy, and others they’ve known and loved.

Blog January 25, 2021
Accelerating Meaningful Change: Scratch’s Resolutions for 2021

Ah, it’s (somehow) that time of year again! For many people, January is a time to reflect on old habits and look forward. After the crazy year that was 2020, making resolutions for the next 365 days may give us a way to re-engage with the things that bring us meaning in a weird, confusing […]

Blog January 15, 2021
Flying Above and Beyond, Despite the Turbulence

Scratch’s Biggest Milestones in 2020 As this whirlwind of a year comes to an end, the Scratch team can’t help but feel an immense sense of pride about all we’ve accomplished this year—alongside our clients and internally through our firm’s own transformation. This year has not only challenged us, but also allowed us to reflect […]

Blog December 23, 2020
Five Creative Ways Intent Data Can Drive B2B SaaS Growth Into 2021

The pandemic has permanently altered the way marketers are able to drive growth, that’s no secret. However, understanding the online behavioral activities of buyers is a good place to start. Enter: intent data. A new way to look at buyer behavior that doesn’t rely on the futility of reverse IP lookups in the age of […]

Blog December 21, 2020
Scratch Aviation Academy Highlights: TYE Student Entrepreneurship Academy

It’s no secret that education has been one of the hardest hit systems since the start of the pandemic. With schools increasingly turning to a “hybrid mode” or shifting to an entirely online format, parents continue to be concerned about their students’ access to an impactful education. An estimated 55.1 million American students have been […]

Blog November 19, 2020
Meet the Team Series: Kara Mongell, Senior Graphic Designer

At Scratch, we recently revived our Meet the Team blog series to showcase our dynamic culture and highlight the incredible things our team members do, both inside and outside the office. We sat down with Kara Mongell, Senior Graphic Designer and one of Scratch’s most tenured employees, to learn more about the path that led […]

Blog October 30, 2020
Roger Murdock Awards: Exceptional Co-Pilots of Q3

Scratch highlights individual team members for quarterly performance awards. As Q3 comes to an end, it’s that time again to announce our Roger Murdock award winners for the quarter! Before announcing the Q3 winners, here’s a brief recap of what Scratch’s Roger Murdock Awards mean: Named after the greatest co-pilot of all time from the […]

Blog October 20, 2020
International Podcast Day: Top 10 Podcast Picks

Podcasts are a great go-to for staying entertained on a long drive, playing in the background while doing household chores, or staying up-to-date with the latest news. In honor of International Podcast Day on September 30th, we’ve asked our co-pilots to share their favorites. See our top 10 picks below: Conan O’Brien Needs a Friend […]

Blog October 1, 2020
The Message Is the Message. Or Is it? 16 Common Grammar and Punctuation Errors

As some of you may know I’m a little crazy about punctuation and grammar. Before becoming a marketer, I was a book editor for close to a decade. It’s a thing with me. I get that most people did not enjoy diagramming sentences as much as I did and don’t get a real sense of […]

Blog August 11, 2020
Four Key Considerations to Set Up Your B2B Paid Social Campaign for Success

Right now, there are more than 3 billion social media users around the globe. In the U.S., the percentage of adults who use at least one social media platform has skyrocketed to 72%, up from a mere 5% in 2005. Companies have followed suit, turning to social advertising in droves and using it as a […]

Blog August 5, 2020

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