The Scratch Blog

The latest marketing insights, musings and recommendations

Announcing the 2017 State of ABM Industry Report from Scratch Marketing + Media and demandDrive

By Lora Kratchounova, Principal, Scratch Marketing + Media, and Lindsay Frey, President, demandDrive When you bring together the complementary perspectives of two great companies steeped in account-based (AB) methodology — one working in external sales development and demand generation and the other focused on integrated, multi-channel, digital marketing — you get a very practical understanding of […]

Client Coverage Spotlight: Masabi

Smart cities: The future of urban living, where governments and companies work together to implement technology and policies that make the lives of city dwellers and visitors easier. A place where your smartphone is your wallet, autonomous cars roam the streets and smart-sensor streetlights work in harmony to illuminate your walk home. This vision may […]

Client Coverage Spotlight: TUV Rheinland on ABC

What brings together cell phone radiation, connected cars, and isolation chambers? TUV Rheinland! One of our newer clients, TUV Rheinland is aiming to take the US by storm. If you aren’t familiar with this innovative company, they are a global leader in independent testing, inspection and certification services. They have a hand in some of […]

Last Week in Account-Based Marketing: Know Your Audience

A Roundup of News, Tools, Events and Thought Leadership from the World of Account-Based Funnel Management By John Saxe, Scratch Marketing + Media  You want to stay abreast of the latest developments in account-based, but you don’t have time to read everything. That’s where we come in. Each week Scratch Marketing recaps the most recent […]

Welcome to Content 2.0: 5 Ways Account-Based Marketing Changes the Meaning of “Customer Connection”

  by Rob Skinner, Scratch Marketing +  Media  Often, the perceived influence of a given individual can grow from little more than a well-timed observation, and the case is on no greater display than within the dynamics of Account-Based Marketing (ABM). To illustrate, let me reflect my experience of viewing the latest Star Wars installment, […]

Multichannel Campaigns: Modern Marketing Architecture

By Lora Kratchounova, Scratch Marketing + Media In marketing, there is always one ideal channel for your message. And the tooth fairy is real, too. In truth, it’s been almost 40 years since a single-channel approach has made sense. Sure, back in the 1970s and even the ‘80s, advertisers could rely on TV and radio […]